![]() ![]() To attract these consumers, some residential developers in Korea have embraced environmentally friendly building material and technology to enhance their brand image and set themselves apart from the competitors by being certified as eco-friendly housing ( Choi et al., 2017). Residents conduct extensive information search and evaluate alternatives to find the best choice that suits their need. ![]() The concept of residential place, in Korea, has changed from a simple space to a complex space, reflecting the characteristics of sophisticated consumers who are highly involved in the purchase process and who base their evaluation on different elements of residential environment that influence residents’ overall evaluation of the place. The finding shows that pro-environmental behavior is influenced by place identity (not by place dependence) and satisfaction, indicating a key role of affective response.īecause half of the population in Korea lives in condominiums (called “apartments” in Korea KOSIS, 2021), the gray forest of high-rise buildings comes into mind as a first image of South Korea. On the other hand, females are found to weigh and social environments more heavily than males. The interaction effect test of gender shows that males consider eco-friendly materials and green/recreational areas more than females. ![]() Both dimensions of place attachment have a significant effect on satisfaction, WOM, and pro-environmental behavior except for the insignificant effect of place dependence on pro-environmental behavior. The finding shows that all seven elements of the residential environment have a significant impact on either dimension of place attachment, except for the insignificant effect of social environment on place dependence. We analyzed the data using structural equation modeling with SmartPLS 4. The data were collected from 603 respondents who owned a condominium in Seoul, South Korea. ![]() The study also examines whether gender moderates the proposed relationships. This study considers seven residential environment elements and examines their effect on residents’ place attachment (place dependence and place identity), satisfaction, word-of-mouth behavior, and pro-environmental behavior. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |